Fixing websites for a faster loading: seoseries#5

Yesterday I shared with you all the tool to analyze the webpage speed and also shared that we as MixORG are not having that high score. So, we are genuinely interested in raising our score. I hope you checked your score? Now without feeling technically challenged what change is that I can do immediately to improve my score. So, we did an audit of our website. Please refer the image below (click to zoom on the image): You will realize that most of them are PNG format. which turns out is not the best format to have your images on the website from the size/bandwidth point of view. So, as a next we plan to convert them to jpeg and save on some bandwidth will loading the website. Also, if we discovered there is any white spaces that can be cropped. We will do that as well. More, on the technical changes as we do them. If you want the official information on this from Google you can find it here: Link for Image Optimization Thanks...

How to make your site load faster? seoseries #4

One of the factors in your search rankings is that how fast your site loads. So, naturally the question is that how fast your site loads. Google has made this nice tool known as page speed insights. In which you can enter the URL of the page and it will give a score to your page out of 100. Not only it does that it also tells you the errors and shows you how to fix them? Here is the example of MixORG home page speed test. Not that high score! So, we are working to fix it now! MixORG homepage speed test Try this page speed test for your website now and share your score in the comments section. We will cover the optimization details in the next post tomorrow. Where I will also share the what we have discovered in the audit of MixORG website when it comes to images (seems like we could save some bandwidth out there and make the site faster) Thanks and Regards...

Learning how to be anonymous online

There are two competing schools of thought on this subject – Internet Anonymity. On one side we have companies such as Facebook and law makers who believe that the cause of all evil online is anonymity. While on the other hand we have internet activists and watchdogs who strongly feel that the internet is all about freedom and that freedom can only be in its true form if a person can choose to be anonymous online and can actually remain so. While there can be merit in both arguments, the one thing that everyone agree’s upon is that the internet does not need a big brother. Stories of data snooping by intelligence agencies keep hitting the tabloid everyday and this has caused an average internet user to be in a state of perpetual fear not knowing the consequence of his online activity. The most crucial of freedom, the freedom of speech, is not well defined in the online world. While the debate on internet anonymity may continue for many more years, as a daily internet user it becomes important for us to take the necessary measure to protect our identity and privacy online. These simple steps will set you off in the right direction on being anonymous online. – Delete browser Cookies Most websites drop a ‘Cookie’ when you visit them. Websites use these cookies to improve your experience when you browse through the site. They do this by using Cookies to store information regarding your preferences such as language, pages that you last visited or in the case of a e-commerce site, the product categories that you browsed earlier,...

Online courses and resources on SEO : seoseries #3

If you have become comfortable with the idea of online education and looking for some resources on SEO then I have something for you today. I have been myself searching for some resources to train myself continuously. Here is a source of links and courses that I have discovered about search engine optimization. I hope you will enjoy doing them. Please share with us if you discover any other good source so that other readers can also benefit. 1. Webmaster Academy: This course is aiming at people who are setting up their new website. It offers a good checklist of Do’s and Don’ts and links to several resources. It has three modules and each one them has a quiz section where you test your knowledge. It takes only few hours (less than 2) depending on your pace to finish it. Link to the Google Webmaster Academy Course Other good resources on Google Webmasters team: a. Youtube Channel of Google Webmaster b. Webmasters Forum c. Webmasters Blog 2. Udemy Course: It looks exhaustive and I have not taken this course but from the demo videos and discussion forum I studied it looked quiet good and exhaustive. It is priced close to 300 USD (287 USD to be precise). They have even send me a 50% discount token when I registered. Will update once I am able to do it. Link to the Udemy SEO Course Thanks and Regards...

A ‘How-to’ guide for creating content that sticks and goes viral

Gone are the good old days when you would do a simple paper Ad to advertise your brand. Your Ad would lie around at some corner of a page, barely catching the eye. Your ad would say ‘Call Now’ in nice big bold text and this would be the only thing that sticks out in your Ad. Neither will the reader notice the rest of what your Ad said nor would he bother to write down or call the number that was below your big bold ‘Call Now’. There you were, sitting by your phone all day long, hoping to get a call that would change your fortune. Hold you imagination right there. I’m bringing you back to the present.  Times have changed, the mediums have changed and most definitely your audience has matured. Matured enough to not give you more than a few seconds to make your point, not more than a few seconds to make an impact that will leave them thinking about your brand. The rest of it remains the same. You are still waiting, hoping that you have got your customer’s attention. Every marketer is faced with the big challenge of creating content that sticks and goes viral. But, is it really an impossible feat ? While it is somewhat true that viral content is not created and it just happens, there are a few attributes that can improve the chances of a content going viral. By using the simple pointers below, marketers can create content that will have a far wider reach than what would have been achieved in its absence. – Practical value...

Starter material on learning SEO, Google Search Engine Optimization Starter Guide : seoseries #2

We covered the Google web masters tool yesterday and I recommend it to be setup on your website to start with. So, that you can measure and know from Google’s point of view about your own website. In next few blog posts I want to cover official training material that is available from various sources and a summary of the key points that they cover. If you search on Google about the official material on doing SEO. you will most probably end up on the Google Search Engine Optimization starter guide. ( Link to the starter guide ) It is a 32 page guide which is made in a very easy to read way and covers a wide variety of topics. I am mentioning the list here and also as to follow ‘learning by doing’, will soon share the audit of our own website as per the starter guide. So, let’s jump into the key points that matter: On making the search engine better understand your website: 1. Is your site having unique and accurate page titles for all the pages that are there in your website? (our site has some 90 pages, will share the audit soon with you) 2. Are you using the description meta tag : it is basically a short summary of your page content. Make sure it is unique and accurate. 3. How does your URL structure look like? Is the link that you create is self explanatory of the content or is it cryptic. Like: by looking at a typical youtube URL you can tell about the video content in it! compare this...

How to do search engine optimization? seoseries #1

I have setup a personal goal to myself to blog daily once for next 30 days and share something insightful about the (not so well understood) phenomenon of search engine optimization. In our day to day work we keep hearing from people, if your company offers SEO services? Half of the time I wonder do people really know what this jargon means! But, almost all of them want to buy some keywords and be the number #1 on search results. 🙂 So, I will be aiming to target my counterparts on the other end and educate them as I do myself on my daily discovery about “SEO” 1. Google Webmaster Tool: It has been sometime that we installed the Google Webmaster on our own website and it offers us 2-3 important insights. a. Search queries against which we feature and our average position against those queries. I have learnt some interesting results by looking into it. Like we come #3 on the query ‘abglp’. b. Crawl errors: We use wordpress theme in our website and it seems that we had lot of crawl errors in it. Which we tried fixing but some of them we are not able to because of wordpress. c. Sitemap: We do not have a sitemap for our website and we realized that for SEs it is an important consideration to have one. “Tip for my marketing manager friends: it is important that you have the webmaster tool configured on your site to know what keywords are bringing in traffic and they are at what position. I think that will bring a bit of objectivity...

A certificate course being offered from Google on Google Analytics

A certificate course being offered from Google on Google Analytics Why Google Analytics? Google analytics enables businesses understand how to measure and improve their online business. With Google Analytics, you can collect and analyze data across a variety of devices and digital environments. Generally, we analyze data for our website and mobile applications but we can get analytics for other devices as well such as game consoles, ticket kiosks and even appliances. We are covering a brief summary of the course below for the people interested in taking up the course. Components of Google Analytics The course 2 (we can put the course 2 link here) focusses on a deeper understanding of Google Analytics, how it measures and reports detailing different components of the platform and how they all work together and how the data gets from the tracking code into your reports. The four components of the platform are Collection, Processing, Configuration and Reporting. The first segment is Collection, where the data is collected and send to the google server in the form of HITS for the website and in BATCHES of HITS for the mobile app and to do this you need a tracking code for your website or the device for which you want analytics report. The next segment is Processing & Configuration, where the received data is aggregated and modified according to the configured setting in your account. Finally, at the end of processing stage we get aggregated tables with all required and useful data. Apart from the received data one can also filter and include external data as well. Now comes the final stage know...

Final Assessment : Google Analytics Platform Principles (Q&A)

Its quite frankly amazing the way Google builds products that tie well into the internet ecosystem, and at the same time manage to address a need or fill an evident void that exists. ‘Google Analytics’ is one such product that changed the way the web was perceived. Websites were no longer just an online presence to put up the company’s co-ordinates but became a platform to measure the various dimensions of a business, ranging from its popularity among customers to sales numbers and return on investments. This transformation happened with the help of the ‘data-driven’ web that many companies including Google foresaw and brought forward through their products and services. But, whats even more laudable is their commitment to educate internet users about how to make the internet work for their business. Their online Google Analytics Academy offers courses that cover both fundamental and deep understanding of their Google Analytics tool and how users can use the tool to track and measure their business. Recently I took one of these courses and was impressed by the way the course was broken down into small and easy to comprehend modules. In addition to having video tutorials, the course also offered a self-assessment test. On the successful completion of the test, users could print a certificate of completion. Here is the list of questions and their answers for the Final Assessment : Google Analytics Platform Principles 1) What are the four main components of the Google Analytics platform? (select all that apply) Collection Configuration Processing Reporting 2) The tracking code in Google Analytics: (select all that apply) connects data to your...

Facebook Research : Dealing with images on Facebook

Today almost every brand or company is making their presence felt through social media.  All the brands are enabled with a power of spreading their work through postings, sharing their content on social networks. As, social media not only releases you from high end budgets for you to talk about you and your work through banners, advertisements, etc, but also gives you reach to all at one go. So if in today’s world social media presence is very important then the way you get presented also makes an impact on your image. Therefore we here in discuss about, “how your image posts behave in facebook’s network”. There are a several different ways of using images and photos on Facebook, each of which has different dimensions and quirks.  Each type of image on a Facebook page has its own size.  The cover photo is the large panoramic image space at the top of the timeline. It’s displayed at 851 x 315 pixels. The image postings are in prescribed sizes of: 720 x 720 pixels OR 843 x 403 pixels OR  1005 x 650 pixels The profile image is a smaller square at bottom left of the header, overlapping the cover photo. Its dimension is 160 x 160 pixels, but you have to upload an image at least 180 by 180 pixels. Facebook’s maximum uploading size is 2048 pixels wide, but practically this limit is actually much higher. There is a reason why this size is set, that is 2080 pixel images fits to the screen. Apart from just making image posting on your page or timeline, one needs to promote...