When organisations and brands decide to take the plunge into digital marketing, it is of utmost importance to understand what are the business objectives for the same. Marketing departments as well as the Brand Managers must have clear and realistic expectations that are time linked. What better way to structure your thought around the reasons to embrace Digital Marketing than the old fashioned way of using a Questionnaire.
In a nutshell, the Questionnaire must achieve the following objectives
— Understand your goals
— Understand your target audience
— Choosing the right platforms for your marketing efforts
— Understanding your business and its unique value proposition
— Identifying and bringing the right stakeholders together to drive your digital marketing strategy and execution
— Amalgamate your offline and online marketing efforts
— Plan your budgets for campaigns and media spend
[download file=”http://mixorg.com/wp-content/uploads/2013/07/Digital-Marketing-Assessment-Questionnaire.pdf” title=”Digital Marketing Assessment Questionnaire”]