European Union Delegation India organized European Higher Education Fair 2014 in India, where European Union Universities attended the fair to educate the Indian students about their offerings. MixORG researched these universities and figured out the top 10 schools basing their presence on Facebook. Our research focused on studying the page and its posts for engagement rate (Talking about of the page), frequency of posting, and quality (professional design & branding) of the posts.

Ranking
University Facebook Page
Country
Total number of Fans
Talking about (%)
Engagement Rate (scale 1-5)*
Quality (scale 1-4)*
Regularity
1
Aalto University School of Science
Finland
52464
0.8
Good
Excellent
Yes
2
TU Delft
Netherlands
32394
10.5
Excellent
Good
Yes
3
Leeds Beckett University
UK
31796
3.5
Very Good
Very good
Yes
4
Università Cattolica del Sacro
Italy
69419
2.9
Good
Good
Yes
5
Politecnico di Milano
Italy
63464
2.2
Good
Good
Yes
6
Universidad Autónoma de Madrid
Spain
46245
1.6
Good
Good
Yes
7
University of Granada
Spain
46171
1.6
Good
Good
Yes
8
SKEMA Business School
France
25761
1
Good
Good
Yes
9
Le Cordon Bleu
France
153935
0.5
Average
Good
Yes
10
Global College Malta
Malta
105916
0
Below Average
Good
Yes

 

* 5-Excellent, 4 -Very Good, 3- Good, 2- Average, 1- Below Average

The above table shows the analysis of top ten universities (by fan base) analyzed and rated by MixORG on the basis of engagement and quality. MixORG has given a score from 1-5 on engagement (based on Facebook talking about) and 1-5 on quality (our own assessment). For top spot, we had a tie among Aalto Sci, Leeds-Beckett and TU Delft. Wherever there is a tie we have used the fan base as a criterion to rank the universities.

Our summary on the top 3 Schools:

Aalto University School of Science is using very high quality international design, typical of a Nordic country. Also, the page is sharing relevant information for students apart from all other university news.

TU Delft is very student centric in its postings, which is resulting in a very high engagement (top engagement among all the pages). However, they could do some better design.

Leeds Beckett also stands out in good design; use of videos on pages is extremely relevant for new age audience.

Do you think it’s important for universities to connect with students and the community via social media? Let us know in the comments.