Convinced that Social Recruitment is the way to go? Wondering where to start?
In the second article on the Social Recruiting series by MixORG, we talk about the large number of platforms through which you can target talent these days. How can each of these be used and what are their special features? Read on.
LinkedIN: According to a survey conducted by recruiting platform, Jobvite, close to 80% of organizations today are on LinkedIn for the purpose of recruitment. A professional network where people list out their professional achievements and qualifications, this is one of the best portals to spot appropriate talent. Added advantages: use premium filters and professional recruitment tools, directly message candidates, attract right talent with targeted campiagns.
Facebook: Without doubt the single largest networking platform today, this is where you want to be if you want to reach out to a larger audience. Attractive Social Apps don’t just give out information, but also engage job seekers and serve towards Employer Branding. This is also one of the first places an employee will check you out. That is to say, a future employer’s brand and image can make or break depending on their Facebook page.
Twitter: Follow Google’s own example and tweet about job opportunities, offices, culture and work life. Thanks to Twitter’s ‘Follow’ option, interested job seekers can now ensure your job postings reach their home page directly. The power of ‘Retweet’ would ensure that word spreads around rapidly enough.
BranchOut: Surveys on Social Recruiting claim that more than 80% of job seekers today are on Facebook. BranchOut, thus, is an attempt to create a professional network within Facebook and capture this audience. The ‘Jobs Tab’ allows brands to post jobs here, leverage on relevant Facebook communities and use the effective Recruiting tools this portal offers. Job seekers find it easy to spot the vacancy, apply, share the job with friends and find their contacts within the company.
Pinterest: The fun pin-up board is the last place you might expect yourself going for recruitment purposes. But this is exactly where you may want to go if you’re looking for creative people. Jeanne was famously hired by Pinterest after she used the portal to pitch herself through a stunning ‘visual resume’ pinned to her page. Employers too, are now pinning up job-postings on their Pinterest board!
With so many options to advertise those vacancies in your organization, what are you waiting for? If you’re still wondering how to begin your social recruitment on these amazing networks, remain with us. The third article in this series of blogs on Social Recruitment will be coming soon with some tips and tricks for you!