With enrolments to European Universities soaring every year and roughly 90% of the students between the age group of 18-26 years actively using one social network or another, Aalto University School of…
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Small and medium scale business that try to create and manage a presence on social media, seldom get it right at first go. Here is a quick checklist that can…
For most businesses it will come down to choosing the right social media platform based on their business goals. I have seen many brands simply establishing a presence on all possible…
Here are a few ways you can use social media to plan your long awaited vacation. Get everything in place, right from your tickets to your itinerary using the very popular…
The healthcare domain is experiencing a rapid technology aided transformation. The western healthcare market continues to be open minded about embracing new technologies, experimenting with them and knocking out unsuccessful…
We live in a world where people’s perception of a brand is greatly influenced and shaped by what they see and hear about the brand. The channels through which brands…
Factors driving the adoption of social media by businesses may range from short term value add to long term strategic view. Though the new media has proved to be a powerful tool…
Mckinsey’s e3 index The e3 index is used by McKinsey to measure a country’s Internet connectivity based on 3 key components of e-nvironment, e-ngagement and e-xpenditure. A very well thought…
About the Brand Medanta – The Medcity, a well known super speciality hospital based out of Gurgaon, is recognised for its state of the art infrastructure, cutting edge technology and…
Understanding what makes up Rural India will be essential inorder to build services and products that will add value to their lives. The two major concern areas in the near…
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