Small and medium scale business that try to create and manage a presence on social media, seldom get it right at first go. Here is a quick checklist that can…
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The healthcare domain is experiencing a rapid technology aided transformation. The western healthcare market continues to be open minded about embracing new technologies, experimenting with them and knocking out unsuccessful…
Factors driving the adoption of social media by businesses may range from short term value add to long term strategic view. Though the new media has proved to be a powerful tool…
Mckinsey’s e3 index The e3 index is used by McKinsey to measure a country’s Internet connectivity based on 3 key components of e-nvironment, e-ngagement and e-xpenditure. A very well thought…
Convinced that Social Recruitment is the way to go? Wondering where to start? In the second article on the Social Recruiting series by MixORG, we talk about the large number…
Like it or not, some trends are here to stay. Many workplaces have resisted the infiltration of Social Media in office cubicles, and even gone to the extent of banning…
In a world where each brand is beginning to increase its Social Media budget, the IPL teams have no intention to be left behind. Well-aware of the viral potential of…
We’ve all heard how ‘Kolaveri di’ went viral. Or, some other video, song or post did. An interesting question that arises from this commonly used phrase is, ‘What does it…
If you create an ad on Facebook and Target for example Delhi. You see close to 48 Lakh people who come in target group. (see the screenshot attached) If you…
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