A certificate course being offered from Google on Google Analytics Why Google Analytics? Google analytics enables businesses understand how to measure and improve their online business. With Google Analytics, you…
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Its quite frankly amazing the way Google builds products that tie well into the internet ecosystem, and at the same time manage to address a need or fill an evident…
The Aditya Birla Group Leadership Programs (ABGLP) aims to build versatile next generation leaders through structured leadership programs. These are exclusive incubation programs that endeavor to pick and groom future leaders of…
When organisations and brands decide to take the plunge into digital marketing, it is of utmost importance to understand what are the business objectives for the same. Marketing departments as…
If I were to ask you how will a website look 5 years from now ? What will be your response? What are those elements that you imagine? It is…
Using the power of Likes/Shares/Comments/Votes/Answers/Endorsements and what not! Pitching for social media to a brand we always highlight the point that this new media is two way compared to the…
Community manager is the face of the company. He is the one who handles the incoming and the outgoing communications for them. The one, who builds, grows and manage communities…
A closer look into how Social Media has helped a leading Healthcare Provider to add personality to their brand The future of Healthcare, seems to me, highly inter-knitted with social media….
As researchers we are always interested in understanding reasons, what makes the Facebook and other social networks tick. As I mentioned about ‘Breaking the equilibrium‘ in my first post….
Two people I really admire in the Internet space are Clay Shirky and Luis von Ahn. I have read few books from Clay Shirky but never met him. However, I…
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