With love from Kathmandu!

Business is always a pleasure, especially when it is done out of a picturesque location like Kathmandu! MixORG recently had the privilege of consulting on a project that was undertaken by Forward Nepal, a NGO spearheading many notable initiatives in Nepal for improving rural welfare and for bringing agricultural reforms. The project has been funded by USAID and Winrock International and involves conducting baseline surveys in the agriculture sector through technology-aided interventions. The Nepal visit was memorable for several reasons and let me share why. First, I got to interact with stakeholders from USAID, Winrock, FORWARD and several independent consultants in the field of Agriculture. It was fascinating to learn about the challenges they are working on and to hear about their efforts in improving the conditions of farmers in rural Nepal. I was moved by their determination and dedication to bring a positive change against many odds. The program consisted of a 3-day hands-on workshop that focused on training the participating consultants on using POIMAPPER, the industry’s leading mobile data collection and monitoring tool. MixORG has for long been a Partner for Pajat Solutions and we were excited to co-execute this project in Nepal, with the support of their amazing team back in Finland. Second, I embarked on a field trip to test how the solution can actual be deployed on the ground. The idea was to assess possible challenges when the actual deployment happens and to mitigate those challenges to ensure a smooth execution. It was interesting to observe how the consultants, some of whom were alien to technology, were navigating their way through the software in...

Hey Brands, warm up to embrace the new Facebook Pages design

Early this March, Facebook announced the rollout of its new design for Pages. Of course, as an agency which works with a number of brands across the globe on their social media presence and campaigns, we were very excited to see what was in store for us. Over the years we have seen Facebook rollout many new features and redesigns. We loved some and we hated some. As the new design slowly makes its foray on many pages, here is our first take on it. One of the first things that a page owner will notice, is the elegant display of the weekly page stats on the right. We really like this change and give it a thumbs up. It gives us a quick overview of the key metrics and provides notifications that help us serve our brand’s community better. On hovering over each metric in this box, a small popup appears and gives a more detailed insight. The dimensions of the cover image and profile pic continues to remain the same. The page ‘Like’ button now appears on top of the cover image, saving a lot of space, but also making it little hard to see. The old mini admin panel on the top is gone. This was a piece of crap anyways ! Facebook used this space to do some cheap advertising to get brand owners to blindly throw money on facebook page likes. They also provided a bunch of other useless features like ‘invite a friend’, ‘post level reach stats’ and ‘pages to watch’ that did no good. We are happy to see this go as well! The quick links...

CERC seminar on “Future Interaction Paradigms and Security Challenges” at IIITD

We got an invitation from PK (also our technical advisor)  for CERC’s 1st national seminar conducted at IIIT Delhi on the 25th March, 2014. The seminar was not just confined to the people present physically but also included a virtual audience from across the country via NKN (National Knowledge Network). A live tweet streaming wall was also present, where people who could share their thoughts and queries. Sudhir Oberaoi, head of niche products, at TCS, was the speaker at the event. The topic of the seminar was “INTERACTION PARADIGMS OF FUTURE and SECURITY CHALLENGES”. our speaker listed two main points: Work Finding Worker Bits meet Atoms The speaker elaborated the first point of “WORK FIND WORKER” stating that with the growth of Internet and smart device usage, the work has got a direct path to reach the worker. Now one is never away from work, as the smart devices with its Internet capability, makes your workspace available to you anywhere anytime. He explained all his views with a flow diagram of NEXT GENERATION WORKSPACE.               He summed up the above discussion on “Work Finding Worker” with a statement that the nature of applications (web and mobile) are becoming important to get the job done. “BITS MEET ATOMS” is what the speaker highlighted after “Work finding Worker”. Under this section he stated CYBER SPACE IS A PHYSICAL CONTINUUM. We are getting connected to new applications, where we or our physical parameters interact with BITS i.e the digital world (Smart devices connected to the Internet). Seminar’s second part was dedicated to the SECURITY CHALLENGES we are facing currently...

What is a White Paper ?

Considering on writing an effective white paper, one should understand the W’s of White Paper. A white paper list ways to meet a client’s marketing needs, suggest the use of a certain product for a technical process, or identify ways to streamline internal communications.  “White papers make companies credible” They help in positioning companies as thought leaders, and help in selling by informing and educating the prospect base. Before writing an effective white paper one must know the sections in a white paper. 1. The Problem Statement: Identifying the problem your audience is facing & proposing for the solution can be the biggest challenge. One must understand that, while writing a white paper one should use the business writing style and being descriptive. 2. Proof that the problem exists: You must emphasize on the value you are going to create while making a white paper. Have a good introduction to show the proof the problem exists. 3. The Solution: Emphasize on the solution you wish to propose by identifying the problem. Thus, in short, white paper is nothing but a report. A white paper is a valuable form of content to offer prospective clients as part of your inbound marketing...

Study in Denmark – India

Copenhagen Capacity along with the Youth Goodwill Ambassador (YGA) Corp. organised a series of events in Chennai to promote Denmark as a destination for higher education and work. The event was scheduled for the 29th and 30th of March, 2014. These days being the weekend, the event was aptly named ‘Danish Weekend’. The event was designed to have a good mix of both informational as well as cultural elements that brought exposure to Denmark. 2 YGAs shared their personal experience of studying in the country and took questions from the audience. Representatives from Danfoss and Novozymes, two Danish companies with operations in India, presented their company and talked about their current focus and future directions within India. Scope of Project Research and draw an engaging content strategy for both Country branding and Danish education branding Build and engage a niche community on Facebook Target people from ICT, other technological sectors and Life Sciences Utilise the online community platform to create awareness about the Danish weekend event Utilise event pages to drive sign ups and generate database of potential students for future engagements Popularize the Youth Goodwill Ambassador Youtube channel by driving online traffic to it Read the complete report here – Study in Denmark- Case study...

Search engine optimization tricks for wordpress: seoseries#9

While reading already for two weeks and trying some optimizations there are few things I have realized that impact my SEO using wordpress. They are: a. My blog title becomes my page title: we were not really writing our blog headings from the point of view of Google Search Engine indexing them especially when they were going to be my page titles as it is. Also, my theme is not offering me to change the page title. So, for a novice user the best bet is to use the important keywords in the beginning of the blog post title. Think not just about the topic of blog post but also how people would search that they should find this piece. Important Note: I am assuming that most of us are not trying installing plugins which probably can do that. b. My template is not using the meta tag description : If I look at the source of my page header while I can find the page title tag but not the description tag. 🙁 Also, the Facebook tags one of my plugin is automatically generating for the description tag for open graph is first line of my blog post. So, until I am planning to install a plugin that I can write a description tag for each of my post wordpress seems to not to give me that option. So far I have found in my reading that that these two elements: Page Title and Description Tag play a very important role in indexing of my pages. by Sachin Gaur / MixORG...

How to get your author picture in google search results : seoseries#8

I was not blogging for last 4 days not because I was lazy. I was trying to read more on getting my picture along side with the search results when I write a blog on MixORG. Kind of the image you see below. I think all of you who write blogs would want that!   Although the feature has been around for some time but I don’t think all my friends who have a blog have taken advantage of it. So, lets first talk about the advantages of this feature to people who are searching. If you read on the authorship feature, you will discover mention of rel=”author” meta tag. Basically it is a tag which tells the Google Search engine that who is the author of this article and also link the page to their Google+ Profile. The advantage of that to the people searching could be two: a. When they see an article authored by someone who is also present on a social site like G+. They have a better chance to check the credibility of the author. Also, Google wants to use this as a credibility indicator of the result. So, spammers are less likely to link their G+ profile to their spammy articles. b. Having a picture along side with search results might increase the chances for the link to be clicked! So, if you are using wordpress like us and want to integrate this feature in your blog. You need to follow these three steps: 1. First go an create your G+ profile if not already and go to the contributors section and add...

nofollow tag to counter spammers and link builders: seoseries #7

A typical SEO story told is that folks who do SEO they keep throwing your website links in other people’s website apart from their own websites giving a back link. Mostly, the comments section in a third party website (blog) is always an easy target for a person looking to do this trick. So, Google came up with tag suggestion known as ‘nofollow’ to be used in the comments section or to be used anywhere the website owner wants to tell that they don’t want to give their reputation away to the link which is coming in the comments section. So, if you are running your website on wordpress like we do. This setting by default is ‘nofollow’. Meaning if you find a reader or spammer of your blog comes and makes a comment about their website it will not impact their search rankings. Also, people who do this knowingly, spreading their links also got worried that too much ‘nofollow’ tags associated with their back links might come as negative for their ranking. Turns out if you are not doing it really excessively (not really bothering the web) then it doesn’t. To further illustrate this example on my seoseries #4 post one of my friend GD made a comment mentioning his website link. So, I went and took a screenshot of the source page of the post to understand things under the hood. You can see a ‘nofollow’ tag in it. meaning, he is not getting any SEO benefits. However, I still feel that while everybody by default might not be giving you any free SEO benefits by not...

Using keywords tag in the page to get better ranking: #fail #seoseries6

When in the HTML of a webpage you find, it is using something like ” <meta name=”Keywords”……………” that’s when it means the webpage is trying to talk about the keywords of the page. If you (Google) search on the usage of the keyword tag and its impact on search engines, it is zero! Still it seems many people are obsessed about using it! Maybe, some people are still not aware that it is having no impact. However, when I was doing my daily reading on the SEO topic so that I can share it through these blog posts I figured out an interesting angle. That is if some website is still in the habit of using these meta tags of keywords. A competing website can study it and understand that for what search terms the website is trying to rank in the search results! So, maybe next time you are visiting your competitors website try open the source HTML of the page and search (Ctrl+F) for ‘keywords’. If you find something maybe it is worth noting! Thanks and Regards...